Afrobeat Meets Berlin Campaign

Kejuro Media and Entertainment, Germany packaged an Afrobeat concert in Berlin tagged “Afrobeat Meets Berlin”. Dashboard Innovations was consulted to create media visibility, develop content, design online platform and market the sales of tickets for the concert in Africa and European Market.

What We did

Based on our objective, we created a 3 months marketing and content production plan for the concert. Our activities include:

• Develop all banner materials for the concert
• Develop the brand design for the show and the company Kejuro Media and Entertainment
• Worked with influencers in Africa, United Kingdom and Germany
• Created press content and radio materials for Nigeria, Kenya and Germany
• Worked with social media influencers in tanzania to create specific content for the eastern African Market
• Managed social media content for the concert
• Develop multimedia content for the show (Videos and Animated content )
• Managed digital marketing for the concert
• Worked with artists PR team to promote artists banners and content