The Lagos Education Summit

The Lagos education summit was held on 30th and 31st August 2022 at the Eko Convention Centre, Lagos. Our task was to create visibility for the summit online, develop some creatives and also drive engagement for the event while its happening live online.

Based on this, we engaged on the following activities:

• Use online influencer to drive conversations centred around the Lagos Education Summit
• Trend the #LagosEducationSummit while the event is ongoing
• Create awareness for the summit
• Post on strategic pages online to increase visibility for the event

The Results

• We designed promotional materials used for the publicity of this project
• We reached over 14.7million people on social media
• We generated over 5,700 interactions online
• We trended the hashtag #LagosEducationSummit as top 10 conversations online for 2 days straight
• We created live posts on bellanaija and also engaged influencers for live tweets
• We generated over 2,700 mentions online