The Naija Star Search Campaign

Naija Star Search is Nigeria’s first Afrobeats show created by StarTimes in partnership with Kennis Music and other music stakeholders. We worked on the digital marketing plan for this reality show using google adwords for display banner placement across several online platforms in specific states in Nigeria.

The Project Result so far

In one month of our digital marketing activities through google, we have achieved the following result for the campaign:

• Over 14 million impressions for various banners
• Over 20,000 clicks to the landing page for the campaign in just 1 month
• Targeted over 25 online platforms in specific states