The NIBSS NQR PROJECT

• Develop teaser engagement and create several content leading to the launch
• Create visibility and awareness for the launch NQR Payment solution
• Use influencers to create engagement for the launch
• Develop the official TV Ad and online content for the solution
• Give live updates on social media during the Launch and trend the event online.
• Create talk ability for the payment solution
• Teaser conversation and trends
• Twitter Influencer Engagement
• Twitter trends and Live updates for the launch
• Blog Posts
• Video/Multimedia content development (Interview videos, campaign videos, vox pop, etc)
• Banner and invites Creation
• Nairaland adverts
• Microsite development
• Instagram Influencer posts

WHAT WE ACHIEVED

Based on our proposed activities, we achieved the following results for our teaser digital engagement:

THE EVOLUTION OF PAYMENT AD WE CREATED

• Conceptualized the “PaySharpSharp” tag for the NQR Payment solution and created an Evolution of Payment TV Ads for the projects.
• Twitter trends for the hashtag #PaySharpSharp
• Generated over 2,500 original posts from influencers and commentators
• Generated over 48million impressions for the campaign across all media touch points
• About 700 users are posting with the hashtag #PaySharpSharp regularly
• Over 70,000 Engagement created on social media for the payment solution
• Sentiment is generally positive
• Over 10 Multimedia videos created to promote the PaySharpSharp campaign across social media platforms